If you own your own small business, you need to be sure that you find unique and creative ways to show your clients how thankful you are for their business. A great way to do that is to send out holiday cards to your clients each year. You can have customized holiday cards created so that you can express your gratitude in a way that fits your business perfectly. Creating the perfect card can be a bit tricky. Use the following guide to learn how to make a holiday card your clients will actually enjoy receiving.
Choose a Great Picture
When choosing a picture to use on the card, you may want to use your company logo with snow falling in the background, a picture of your family, or a picture of the front of your business. You need to be sure that the picture is clear and festive.
Choose the Right Phrasing
When you are choosing what you want the card to say, be sure that you keep the phrasing light and cheery. You need to stay away from any religious affiliation as you could have clients that practice a different religion than you who could get offended if you say Merry Christmas as opposed to Season's Greetings on the card. The last thing you want to do is offend someone with the holiday card your business sends to them.
Check the Spelling
Before you send the card off to be printed, be sure that you take the time to read it over a few times to make sure that there are no spelling errors that need to be addressed. Once the card is printed at a place like H B Fast Print, you will not be able to make any changes to it. You may even want to let a few other people look it over to see if they can find any errors.
Promote Your Business
On the back of the card, consider adding a coupon for services your business offers. This will give you an opportunity to promote future business with the clients, while thanking them for their past business at the same time. Offer a special for a service that you know they will need in the near future.
Once the cards are printed, you need to be sure to mail them at least three weeks before the end of the year. This will ensure that your clients receive the cards before the holiday season has passed.